ααααααα αΆααα’αΆαααααα: ααΆααααααααΆαααααΌαααααααΎ Xiaohongshu ααΎααααΈαααα αΆα BeforeβAfter
π‘ α αΆααααααΎα: α ααα»α’αααΈααααααΆαααααΌααααααα ααΎ Xiaohongshu? α’αααααΆ content creator αα·αααΆα ααα²αα beforeβafter transformation ααααα’αααααΆααααΆααααΆαααααΌααααα β αααα»αααΆα crossβborder outreach αα·ααααααΆααααααα Xiaohongshu ααΊααΆαααααααααααΆαααααααα communityβdriven αα·α visual discovery β Mi Yang ααααααααΆ βsharing authenticallyβ ααΆααΆαα αΆααααααΎαααΆαα²ααααΆα conversion αα·α longβterm brand partnershipα ααΎα’αααααααΎααΆ creator ααΈααααα»ααΆ α’αααααααΌαααΉαααΈαααα align ααΌα content αα·α pitch ααΎααααΈααααΆαα expectation αααααααΆαααααΌααααα αα·ααα αααα CHINESEβSPEAKING αααααααΎ platform αααα ααααααααααΈααΈ Martin Barthel (BCG) αααα ααΎααααα UGC β αα·αααααΉαααΆ ad ααααΆαααΈααΆααααα αΆα βα’ααααααβ ααα Generation Z αααααααα ααΆααααααΉαααΈαααα αΆααα ααΆ key ααΎααααΈαααα α beforeβafter ααα brand ααααΌαααααα ααα αααααααα ...