αααΆαααΈαααααΎαααααα’αα·α Shopee Chile αααααΆααααααααααααα
π‘ α’αααααααααααααΆαααααα: α ααα»α’αααΈαα½αα±αααααα»ααα Shopee creators αα Chile αααααΆααααααααααααα? αα αααα’αααααΆα’αααααααααααααααΆααα αααα αααααα αα·αα ααααΆαααααααα CSR α¬ impact-driven campaign αααααΆααααΆαα’αα·αα·αα Gen Z αα·α Millennial β Chile ααΆααααααααΈααααΆαα’αα‘αΆαααααΌααα α’αΆαααα·α Latin α αΎα Shopee (αα ααΎααΈααααΆααααααΆαααααα·ααααα·ααΆα) ααΆαααΆααα creators αααααααα ααΈαααα·αααααααΈααααΆααα·αααααΈααααΆαααα αααα»αα’αααααααααα·αααααΆα’αααΈαααΆαααααααα αΌααα½αααΆααααΌααΆαα½αααΈαααααααααααααα (Rappler ααΆαααΆαααΆαααααΈααΏα Gouache αααααααΎααΆαααΆαα½α Anthill Fabrics) β ααΆααααααΆαααα αααα»α βααΏαβ αα·αααΆααααααΆαααααααα αααα αΆαααααΆααα’αααααααα: ααΎα’αααααΉαααα αααααΆαααααααα creators αα Chile ααΎααααΈααααΎααΆααααα’αααΈααα·αααααΆααααααααααα αα·αα’ααΌααΈ? α’ααααααααααΆαααααααΆααααα’α·αααΈαα·ααΈααααααα, αα·ααΆαα αΎαααααα checklists ααααααα α brief, ααΆαααΌααΆαα αα·α KPIs αααααΆααααΆαα αΆααααααΌααΆααΌαα π αα·αααααΆααα·αααααα: αα»αααααΆαααααα·αα’αααααααΎ αα·α conversion ααΎ Option αααααα π§© Metric Local Chile Shopee Creators Regional LatAm Macro Influencers Cross-border Micro-creators (CambodiaβChile) π₯ Monthly Active 1.200.000 800.000 100.000 π Conversion 9% 6% 3% π¬ Avg Engagement 4.8% 3.2% 1.5% π°Cost per Campaign US$2.000 US$8.000 US$1.200 π€Fit for CSR High Medium Low ααΆααΆαααΆαααΎαααα αΆαααΆ local Shopee creators αα Chile ααααααα·ααα ααα’αααααΆααααααααααααα: engagement αα·α conversion αααααααΆα macro influencers ααααααααααα·αααααααΆαααΆα macro αααααα Creators ααααα·α micro αααα ααααΆααααΌαααΆααα·αα·ααααααα»αααΆααααααΎαααααΆααααααα²ααααΆαααΆααα»αα α·αααααΆαα»αα ...