Advertisers: αα SoundCloud αααα»ααααΆα‘ααααΈ αααααΆαα city guides
π‘ ααααα αΆααααααΎα β α ααα»α’αααΈ SoundCloud αα½αα±ααααα α·ααααα»αααΆαααααααΆαα city guides αα ααααααα’αααααααααααααΆαα¬ brand αααααααΎαααΎαααΆααααΌαααΆαααΆαα·αα·αα·α ααααααααα α»ααΆααΆ αα·αααααααα‘αα (audio-led) αααααΆαα city guides αα αααΆα‘ααααΈ, SoundCloud ααΊααΆ reservoir αα½αααααα β αααααααΆα podcasters α’ααΈαααΈαααΌαααΈα αα·α music creators αααααααΆααααααΆαααααα»αααΌα α (α§. Kuching, Penang, Ipoh) ααααααΆααΎαααΎα creators αααα·ααααα·αααααΆαα½α community local ααΌα Sabina Makarova ααααααααΉαα αααααα αΆα Sarawak αα α’ααααααΆαα· ααΆααααααααΌαααααΆ α αΎααααα·ααααα’αΆα αααααααααααα αα ααΎ audio pieces ααΆα (ααα: Sarawak Tribune). αααααΊ advertisers α ααααΆα authenticity β αα·αααααΉααα footage α¬ vlog ααααα»ααααααα ααα»ααααααα‘αα local tour guides, street vendors interview, αα·α background music ααααααααα context ααααΈαααα»αα α’ααααααααααΆαααααααΎααααΈα±ααα’αααα αα, ααΆαααααα, αα·ααα½αααααΎαααΆαααΆαα½α Malaysia-based SoundCloud creators ααΎααααΈαααα αΌααααα»α city guide campaigns αααααΆα ROI α αααΆαα αα·ααααααΈ local-firstα ...