αα Xiaohongshu creators ααΈααΌαααΈααα ααΎααααΈααΎα Engagement
π‘ ααΎα ααα½α’αααΈααΆαααΆα’αααααααααααααΆαααααα»ααΆ ααααΌααααααΰΈ«ΰΈ² Xiaohongshu creators ααΈααΌαααΈααα? α αΆααααααΎαααΆ β αα»ααααααααα’αααααΊα²ααααΆαα·ααΆααΆααααααααΆααααΆαα α·α ααααααααΎααα·ααΆαα’αααΈ Xiaohongshu (ε°ηΊ’δΉ¦) αα»αααααα ααΆααΆβαα·ααααααααΉαααααα ααααααα·ααΆαβαααα ααΆααααΆααααααΌα α’αααααααΎααααΆααααΆα αααΎαααααΎααΆααΎααααΈααααααααααααΉααααα ααα, ααα·ααα, αα·ααα·ααΈαααααααΈ β α αΎααααααΆαααααΆααΆαααααΎααααΆαααααα αΆαααααΎα 300 ααΆαααΆαα, ααΆαααααα±ααΆααααααααΆαααααΆααααα ααα αΌααα ααΆααααααα αα»ααααααΆ (ααααα: Tourism Malaysia)α α αΎαα₯α‘αΌαααα α ααααΎααααααΆαααα β ααΆαβααΆαααΎαα‘αΎαααα αααΆααα’αΆααααααα ααααα’αΆα ααα·ααα αααα»αααααα ααααΎα αα·ααα·ααΈαααα αΆαααΈααααααααα’αα ααααα·αααΎα’ααααα ααααα»ααΆ αα·αα ααααΆαααααα ααΆααα’αααααααααΆα α·α α¬ Chinese-speaking audience αααα αααΆααα’αΆααααααααΎ CΓ΄te dβIvoire (ααΌαααΈααα), ααΆααα ααΆαααΆαα½α creators αααααΆαα_given_context (ααααΆαααα α₯ααα α¬ diaspora) ααΎ Xiaohongshu α’αΆα ααΆααααΌααα½αααααΆαααααα·αααααΆαα αααα αΎαααΆα αΆαα·αααα αααα: ααααΆαααααΉαααααΌααα·αα αα·αααααα creator ααααααααααα β ααααΌαααααΎ mix αααα αα’αα ααααΈ ααΎααααΈα²ααα’αααααααααΆαα·αααΆα αΆααα’αΆαααααα αα·α conversion ααΎαα‘αΎααα·αααααΆααα π αα·αααααΆααα·αααααα (Data Snapshot) π§© Metric Option A Option B Option C π₯ Monthly Active 300.000.000 1.200.000 150.000 π Conversion 12% 8% 6% π° Avg fee (USD) 120 - 800 50 - 400 30 - 150 π― Target fit Tourists & trend seekers Brand-safe partnerships Local authenticity β±οΈ Discovery time 1β3αααα 3β10αααα 7β21αααα ααΆααΆαααΆαααΎαααα αΆαααΆααα»αααααΆααααΆααααΆα α‘) ααΆααααααααααααΆααααΎ Xiaohongshu (reach αα α»αααααααΆα ααΆααααα·αα·ααααΎααααΆαααααα αΆααα), α’) ααΆαααααΎααααΆαα agency α¬ platform ααΆαααααααααααΎααααΈααααΎ matching (α§. BaoLiba αα·αα’αααα αΆααααΆαα’ααααααααΎα), αα·α α£) ααΆαααααααα creators αααααα₯ααα/ααΆααΆααααααα αααααααα authenticity ααα»ααααααααΌαα αααΆαααα αα·αααΆααααα½ααα·αα·αααα αααΎαα ...