ααα’ααααααααΎα Clubhouse αααααα αααααΆαααα ααΆαβααααΎαααααΎα
π‘ ααΎαααααααα α ααα»α’αααΈ advertisers ααααα»ααΆ ααααΌαβα αΆααααΆα Norway Clubhouse creators Clubhouse αα α‘αΎαααΆααα’αα·ααααΆ niche αααα·ααααααααΆαααααααααααΆαα brand ααααα β ααΆαα·ααααα Norway ααΆα creators mid-tier αααααΆα community ααααΉαααααΌα αα·ααααα»αα α·ααααααααα advertisers ααααα»ααΆ α ααααΆααααααΆαα½ααα½ααα ααΎααααΈαααααΎα partnership ααΌαα’ααααα αααααΎααααα½α conversion αα·α awareness ααΎααΈααααΆαααααααα αααα½ααααα: ααΎα’αααα αΆααααααΎαααΈααΆ? ααΆαα αααΌαααΆααΆ, ααααααα, αα·ααααααααα audio-first αααα αααααααααααααααααΈ TikTok α¬ Instagramα ααααααααα strategy ααααΌαααΆα localised outreach, value proposition α αααΆαα, αα·αααΆααΆα KPI ααα mid-tier creators α’αΆα ααΌαααΆααααΆαα½α brand ααΆαα π Snapshot αα·ααααααα Platform αα·α Segment αααα»ααααααααα π§© Metric Option A Option B Option C π₯ Monthly Active 1.200.000 800.000 1.000.000 π Conversion 12% 8% 9% π¬ Avg Session Length 45 min 30 min 50 min π§βπ€ Creator Tier Focus Mid-tier (10k-100k) Macro (100k+) Micro (<10k) π° Estimated CPM Equivalent 35β¬ 60β¬ 20β¬ ααΆααΆαααααααα αΆαααΆααα»αααααΆαααΆα options ααααααα Option A αα·αααααΆα macro ααα»ααααααΆα engagement αα·α session length ααααα β ααα’αααααΆαα audio-first campaignsα Option C ααΆα CPM ααΆα ααα»αααα reach ααΉααα·α αα·α conversion ααΆαααΆα mid-tierα ααΆαααααΎαααΎααα½αααΆαααααα : branding (macro) α¬ relationship-driven sales (mid-tier)α ...