αž’αŸ’αž“αž€αž”αž„αŸ’αž€αžΎαžαžαŸ’αž˜αŸ‚αžš αž‘αžΆαž€αŸ‹αž‘αž„αž˜αŸ‰αžΆαž€αžŸαŸ’αžšαžΈαž›αž„αŸ’αž€αžΆ αž›αžΎ Douyin

πŸ’‘ αžαŸ’αž„αŸƒαž“αŸαŸ‡αž’αŸ’αž“αž€αž…αž„αŸ‹αž‘αžΆαž€αŸ‹αž‘αž„αž˜αŸ‰αžΆαž€αžŸαŸ’αžšαžΈαž›αž„αŸ’αž€αžΆ αž–αŸαž›αž’αŸ’αžœαžΎ Douyin travel vlog αž™αŸ‰αžΆαž„αžŠαžΌαž…αž˜αŸ’αžαŸαž…? αž’αŸ’αž“αž€αž”αž„αŸ’αž€αžΎαžαžαŸ’αž˜αŸ‚αžšαž…αŸ’αžšαžΎαž“αž€αŸ†αž–αž»αž„αž‘αžΆαž˜αž‘αžΆαžš contract αž€αŸ’αžšαŸ…αž”αŸ’αžšαž‘αŸαžŸ β€” αž αžΎαž™αžŸαŸ’αžšαžΈαž›αž„αŸ’αž€αžΆ αž‡αžΆαž‚αŸ„αž›αžŠαŸ…αžŠαŸ‚αž›αž˜αžΆαž“αž‘αŸαžŸαž—αžΆαž–αžŸαŸ’αž’αžΆαž αžŸαžŽαŸ’αž‹αžΆαž‚αžΆαžš boutique αž“αž·αž„αž’αžΆαž αžΆαžšαž˜αžΆαž“αžšαž”αŸ€αž”αž•αŸ’αž‘αžΆαž›αŸ‹αžαŸ’αž›αž½αž“αŸ” αž”αž‰αŸ’αž αžΆαž‡αžΆαž€αŸ‹αžŸαŸ’αžαŸ‚αž„αŸ– αžαžΎαžαŸ’αžšαžΌαžœαž…αžΆαž”αŸ‹αž•αŸ’αžαžΎαž˜αž–αžΈαžŽαžΆ αžŠαžΎαž˜αŸ’αž”αžΈαž²αŸ’αž™ Douyin campaign αžšαž”αžŸαŸ‹αž’αŸ’αž“αž€αž‘αžΆαž€αŸ‹αž‘αžΆαž‰αž˜αŸ‰αžΆαž€αžŸαŸ’αžšαžΈαž›αž„αŸ’αž€αžΆ αž“αž·αž„αžˆαŸ’αž“αŸ‡αž€αžΆαžšαžŸαž αž€αžΆαžš? αž’αžαŸ’αžαž”αž‘αž“αŸαŸ‡αž•αŸ’αžαž›αŸ‹αž•αŸ‚αž“αž€αžΆαžšβ€‹αžšαŸ€αž”αž…αŸ† ៀ αž‡αŸ†αž αžΆαž“αž…αŸ’αž”αžΆαžŸαŸ‹αŸ— (research β†’ pitch β†’ negotiate β†’ deliver) αž”αžΌαž€αž”αž“αŸ’αžαŸ‚αž˜ insights αž–αžΈαž›αž€αŸ’αžαžŽαŸˆαž‚αž˜αŸ’αžšαŸ„αž„ Douyin αž“αž·αž„αžœαž·αž’αžΈαž”αŸ†αž”αŸ‚αž€αž±αž€αžΆαžŸαžŸαž˜αŸ’αžšαžΆαž”αŸ‹αž’αŸ’αž“αž€αž”αž„αŸ’αž€αžΎαžαž“αŸ…αž€αž˜αŸ’αž–αž»αž‡αžΆαŸ” αž”αžΎαžŸαž·αž“αž‡αžΆαž’αŸ’αž“αž€αž…αž„αŸ‹αž”αžΆαž“ deal αž–αžΈαž˜αŸ‰αžΆαž€αžŸαŸ’αžšαžΈαž›αž„αŸ’αž€αžΆ αžŠαŸ‚αž›αž…αž„αŸ‹αž‘αž‘αž½αž›αž—αŸ’αž‰αŸ€αžœαž…αž·αž“ αž¬αž‘αžŸαŸ’αžŸαž“αž·αž€αž‡αž“αž’αž“αŸ’αžαžšαž‡αžΆαžαž·β€”αž”αž…αŸ’αž…αž»αž€αžΆαž›αž“αŸαŸ‡ Douyin αž“αž·αž„ Kuaishou αž‚αžΊαž‡αžΆ entry points αžŸαŸ†αžαžΆαž“αŸ‹αŸ” αž€αžΆαžšαž™αž›αŸ‹αžŠαžΉαž„αž–αžΈ audience, creative formats, αž“αž·αž„ ROI αžŠαŸ‚αž›αž˜αŸ‰αžΆαž€αž…αžΆαž”αŸ‹αž’αžΆαžšαž˜αŸ’αž˜αžŽαŸ αž“αžΉαž„αž‡αž½αž™αž’αŸ’αž“αž€αž—αŸ’αž‡αžΆαž”αŸ‹αž”αžΆαž“αž›αžΏαž“αž‡αžΆαž„αž‚αŸαŸ” πŸ“Š Data Snapshot: αž•αŸ’αž‘αŸ€αž„αž•αŸ’αž‘αžΆαžαŸ‹αž‡αž˜αŸ’αžšαžΎαžŸαž•αŸ’αž›αžΆαžαž•αŸΰΈ£ΰΈ‘αžŸαž˜αŸ’αžšαžΆαž”αŸ‹ branded travel vlogs 🧩 Metric Douyin Kuaishou Snapchat Spotlight πŸ‘₯ Monthly Active 700.000.000 500.000.000 300.000.000 πŸ“ˆ Creator-to-Brand Conversion 10% 12% 6% πŸ’° Avg CPM for travel content $8 $6 $5 πŸ”΄ Best for targeting Chinese tourists & luxury Mass-market & live commerce Younger AR-driven audiences πŸ› οΈ Useful tools In-app brands services, KOL directories Live-stream commerce suite AR/spotlight promos αžαžΆαžšαžΆαž„αž”αž„αŸ’αž αžΆαž‰αžαžΆ Douyin αž˜αžΆαž“ audience αžŠαŸαž’αŸ† αž“αž·αž„ CPM αžαŸ’αž–αžŸαŸ‹αžŸαž˜αŸ’αžšαžΆαž”αŸ‹ travel-luxury campaigns; Kuaishou αž˜αžΆαž“ conversion rate αžαŸ’αž–αžŸαŸ‹αž–αŸ’αžšαŸ„αŸ‡ live-commerce αžŠαžšαž•αŸ’αžŸαž–αŸ’αžœαž•αŸ’αžŸαžΆαž™αž”αžΆαž“αž›αŸ’αž’; Snapchat Spotlight αž˜αžΆαž“αžαž˜αŸ’αžšαžΌαžœαž€αžΆαžšαž–αž·αžŸαŸαžŸαžŸαž˜αŸ’αžšαžΆαž”αŸ‹ AR αž“αž·αž„ Gen Z. αž”αžΎαž’αŸ’αž“αž€αž…αž„αŸ‹ target αž—αŸ’αž‰αŸ€αžœαž…αž·αž“αž›αžΎαžŸαŸ’αžšαžΈαž›αž„αŸ’αž€αžΆ Douyin αž‡αžΆαž‡αž˜αŸ’αžšαžΎαžŸαž‚αž“αŸ’αž›αžΉαŸ‡; αžŸαž˜αŸ’αžšαžΆαž”αŸ‹αžŸαŸαžœαžΆαž€αž˜αŸ’αž˜αžŸαžΆαž˜αž‰αŸ’αž‰ αž“αž·αž„ live deals Kuaishou αž’αžΆαž…αž˜αžΆαž“ ROI αž›αŸ’αž’αž‡αžΆαž„αŸ” ...

6 αžœαž·αž…αŸ’αž†αž·αž€αžΆ 2025 Β· 3 αž“αžΆαž‘αžΈ