α’ααααααααΎαααααα ααΆαααααααΆαααααΈαααααΆ ααΎ Douyin
π‘ αααααααα’αααα ααααΆαααααααΆαααααΈαααααΆ αααααααΎ Douyin travel vlog αααΆαααΌα ααααα ? α’ααααααααΎααααααα αααΎααααα»αααΆαααΆα contract αααα αααααα β α αΎαααααΈαααααΆ ααΆααααα αααααΆααααααΆαααα’αΆα αααααΆααΆα boutique αα·αα’αΆα αΆαααΆαααααααααΆαααααα½αα αααα αΆααΆαααααααα ααΎααααΌαα αΆααααααΎαααΈααΆ ααΎααααΈα²αα Douyin campaign ααααα’αααααΆααααΆααααΆαααααΈαααααΆ αα·αααααααΆααα ααΆα? α’ααααααααααααααααααΆαβαααα α α€ ααα αΆαα αααΆααα (research β pitch β negotiate β deliver) ααΌααααααα insights ααΈαααααααααααα Douyin αα·ααα·ααΈαααααα±ααΆααααααΆααα’ααααααααΎααα ααααα»ααΆα ααΎαα·αααΆα’αααα ααααΆα deal ααΈαααΆαααααΈαααααΆ αααα ααααα½ααααααα α·α α¬αααααα·αααα’ααααααΆαα·βαα αα α»ααΆαααα Douyin αα·α Kuaishou ααΊααΆ entry points ααααΆααα ααΆααααααΉαααΈ audience, creative formats, αα·α ROI ααααααΆαα αΆααα’αΆαααααα ααΉααα½αα’αααααααΆααααΆαααΏαααΆαααα π Data Snapshot: αααααααααΆαααααααΎαααααΆαααΰΈ£ΰΈ‘αααααΆαα branded travel vlogs π§© Metric Douyin Kuaishou Snapchat Spotlight π₯ Monthly Active 700.000.000 500.000.000 300.000.000 π Creator-to-Brand Conversion 10% 12% 6% π° Avg CPM for travel content $8 $6 $5 π΄ Best for targeting Chinese tourists & luxury Mass-market & live commerce Younger AR-driven audiences π οΈ Useful tools In-app brands services, KOL directories Live-stream commerce suite AR/spotlight promos ααΆααΆααααα αΆαααΆ Douyin ααΆα audience αααα αα·α CPM ααααααααααΆαα travel-luxury campaigns; Kuaishou ααΆα conversion rate αααααααααα live-commerce ααααααααααααΆαααΆαααα’; Snapchat Spotlight ααΆααααααΌαααΆααα·ααααααααΆαα AR αα·α Gen Z. ααΎα’αααα αα target αααααα α·αααΎααααΈαααααΆ Douyin ααΆαααααΎααααααΉα; αααααΆααααααΆααααααΆαααα αα·α live deals Kuaishou α’αΆα ααΆα ROI ααα’ααΆαα ...